A simple satisfaction check after a job wraps up can route happy customers toward a review request, and flag
anything less than great for internal follow-up and service recovery, before it ever becomes a review.
Google reviews build credibility with prospects researching your company, and review activity can be managed right from the CRM.
Google prohibits businesses from discouraging negative reviews or selectively asking only satisfied customers for
positive ones, so the feedback step is used for internal routing and service recovery, not to filter who gets asked
to leave a review.