FOBFLO CRM

Nurture leads | Manage customers

Every lead, every source, one place, with automated follow-up that starts in 59 seconds and keeps working long after the first message.

You're not chained to a desk. Neither is the system.

The same core infrastructure that runs the office runs from the truck, the jobsite, or between calls, on the phone that's already in your hand.

  • Speed-to-Lead WorkFlow

    Included in every FOBFLO CRM. A new lead gets a thoughtful, human-sounding text in about 60 seconds, even when you're out on a job.

  • Appointments & pipeline on the go

    An optional CRM enhancement. Manage appointments, track opportunities, and see exactly where every lead stands, right from your phone.

  • AI Text Agent

    A premium FOBFLO CRM add-on. Your AI Agent answers questions, qualifies leads, and helps book appointments around the clock, even while you're busy running your business.

One lead. One record. One system.

Without a system, opportunities scatter across inboxes, texts, spreadsheets, social DMs, and someone's memory. FOBFLO CRM brings every lead, no matter where it came from, into one centralized system your whole team can see.

  • Video Ads
  • SmartSite Forms
  • Conversational AI
  • Phone Calls
  • Meta Lead Forms
  • Google
  • Referrals
  • Social Media DMs
  • Reactivation Campaigns

One recordYour whole team sees the same story.

Speed is not optional

We begin the conversation almost immediately, often at about the 59-second mark.

Not this: “Thank you for your inquiry. Someone will contact you shortly.”

100X
Higher odds of making contact: 5 minutes vs. 30 minutes (InsideSales)
21X
Higher odds of qualifying the lead: 5 minutes vs. 30 minutes (InsideSales)
7X
More likely to qualify a lead contacted within an hour vs. one hour later (Harvard Business Review)
Steve[Business Name]

Text Message · Today

Hey First Name, this is Steve over at Business Name. I noticed you just filled out one of my forms online and wanted to let you know I got your message. I'm actually out in the field right now, but I'll plan on calling you as soon as I wrap up this meeting. Until then, is there any additional information about your project you'd like to share with me?

Delivered

An example of FOBFLO's speed-to-lead text, which arrives about 59 seconds after a lead submits a form: "Hey [First Name], this is Steve over at [Business Name]. I noticed you just filled out one of my forms online and wanted to let you know I got your message. I'm actually out in the field right now, but I'll plan on calling you as soon as I wrap up this meeting. Until then, is there any additional information about your project you'd like to share with me?"

Every FOBFLO CRM starts with the same core

The communication infrastructure needed to centralize conversations and respond faster, included in every package before anything else is added.

  1. Dedicated business phone number

    A separate local business number for calling and texting, keeping business communication organized and off your personal phone.

  2. Universal Inbox

    Texts, emails, calls, and social DMs from one centralized place. No jumping between platforms.

  3. Missed-call text-back

    A missed call automatically triggers a text, so no one falls into a dead-end voicemail.

  4. Speed-to-Lead WorkFlow

    A new lead gets a thoughtful response while their interest is still high, not a delayed, generic reply.

  5. Mobile CRM access

    iOS and Android access through the LeadConnector app: from the office, the jobsite, or anywhere in between.

The pipeline decides what happens next

Moving a lead from one stage to the next can automatically trigger messages and internal notifications, built around your actual sales process.

  1. 1 New lead

    The opportunity arrives

    A lead lands in the CRM from any source: the moment it's officially an opportunity, not just an inquiry.

  2. 2 Contacted

    The conversation begins

    Speed-to-Lead kicks in and the first response goes out while interest is still high.

  3. 3 Qualified

    We know if it's a fit

    Information is gathered to understand the project, timeline, and whether this is a real opportunity.

  4. 4 Appointment scheduled

    The next step is booked

    An estimate, consultation, or site visit goes on the calendar, with confirmations and reminders handled automatically.

  5. 5 Estimate sent

    The offer is on the table

    Moving to this stage can automatically trigger a customer follow-up message and an internal notification to the salesperson.

  6. 6 Follow-up

    Nothing gets forgotten

    Post-estimate and nurture WorkFlows keep the conversation alive instead of hoping the prospect calls back.

  7. 7 Won / lost

    The pipeline stays honest

    A closed deal can trigger review requests and customer WorkFlows. A lost deal can move into long-term nurture instead of disappearing.

Premium add-ons. Always connected to the CRM.

Trained on your own knowledge base, not the rigid, rule-based chatbots of the past.

AI Text Agent

Carries on two-way SMS conversations with leads and customers, and can be embedded directly into your SmartSite so visitors can just ask instead of hunting for answers.

  1. Website visitor
  2. AI conversation
  3. Information collected
  4. Lead created
  5. Appointment booked
  6. CRM

AI Voice Agent

Answers incoming calls when your team can't (after hours, weekends, or during busy periods) instead of sending callers to voicemail and the next company.

  1. Incoming call
  2. AI answers
  3. Information collected
  4. Lead created
  5. Appointment scheduled
  6. CRM

Your database becomes an asset

Most of the market isn't ready to buy the moment they find you. By some estimates, only about 3% are buying right now, with another 7% or so open to it. FOBFLO CRM helps you keep working the opportunities you've already paid to acquire.

  • Custom pipelines
  • Appointment & calendar management
  • Short-term lead nurture
  • Long-term lead nurture
  • Post-estimate follow-up
  • Lead reactivation
  • Automated review requests
  • Advanced reporting
  • Custom integrations

A completed job is another marketing opportunity

A simple satisfaction check after a job wraps up can route happy customers toward a review request, and flag anything less than great for internal follow-up and service recovery, before it ever becomes a review.

Google reviews build credibility with prospects researching your company, and review activity can be managed right from the CRM.

Google prohibits businesses from discouraging negative reviews or selectively asking only satisfied customers for positive ones, so the feedback step is used for internal routing and service recovery, not to filter who gets asked to leave a review.

Nurture leads.Manage customers.

Book a free Zoom strategy session today. We'll share our screen and show the exact CRM strategy that's helping our other partners around the country.

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