FAQ

FOBFLO is a marketing team for family-owned businesses. We build and run the Complete FloSystem: Video Ads that generate leads on demand, SmartSites that convert attention, and FOBFLO CRM to nurture leads and manage customers. You get 6 heart-led marketing professionals on your team for one flat rate.

Three connected services that run as one customer journey. Video Ads generate the attention, SmartSites convert it, and FOBFLO CRM nurtures every lead and manages every customer in between. Each piece works on its own, but connected, the journey becomes one continuous system instead of three disconnected tools.

Family-owned businesses across the United States, from contractors and builders to owner-run local companies. We work remotely with partners around the country.

Instead of hiring a marketing department, you get a team of 6 digital marketing professionals, covering your Video Ads, SmartSite, CRM, social, project management, and success, for one flat rate. We walk through what that looks like for your business on a free Zoom strategy session.

Yes. Each piece of the FloSystem works on its own. Many partners start with Video Ads because they create new demand the fastest: you don’t need every piece of your marketing infrastructure perfect before you can start generating revenue.

No. We encourage owners to appear in their own ads because people trust people, but it’s your choice. Our team can film on-site, we can guide you through filming on your phone, or we can provide a FOBFLO spokesperson who becomes an extension of your brand, not a random actor reading a script.

Strategy comes before the camera: ideal avatar, compelling offer, campaign message, then creative. Every ad follows a six-stage structure (pattern interrupt, hook, pain point, solution, offer, and call to action), runs inside a six-tier retargeting funnel, and is monitored daily by our Ad Managers.

It depends on your sales capacity. Teams with substantial sales processes get a simple, low-friction form. Smaller teams prioritizing quality get qualifying questions before a lead ever reaches the business, such as timeline, budget, or whether the prospect already owns the property.

A SmartSite is a modern, high-converting website built as a conversion asset, not a design project. It communicates your offer clearly, puts proof beside every claim, makes the next step obvious, and connects every form directly to your FOBFLO CRM.

Yes. SmartSites are built for both SEO and AEO (Answer Engine Optimization) from day one: one page per important service, page titles, meta descriptions, clean URLs, sitemaps, structured data, and internal linking, plus service-area pages and Google Business Profile alignment.

Our Speed-to-Lead WorkFlow starts the conversation at about the 59-second mark with a thoughtful, human-sounding text, even when you are out on a job.

Every package includes a dedicated business phone number, a Universal Inbox for texts, emails, calls, and social DMs, missed-call text-back, the Speed-to-Lead WorkFlow, and mobile CRM access on iOS and Android through the LeadConnector app.

Premium FOBFLO CRM add-ons trained on your own knowledge base. The AI Text Agent carries on two-way SMS conversations and can be embedded in your SmartSite. The AI Voice Agent answers calls when your team can’t. Both collect information, create leads, and book appointments right into the CRM.

Yes. The same core infrastructure that runs the office runs from the truck or the jobsite through the LeadConnector mobile app for iOS and Android.

We share our screen and show you exactly how the Complete FloSystem would run inside your business: the Video Ads strategy, the SmartSite, and the CRM WorkFlows. It’s free, with no obligation.

Pick any time that works on our booking calendar at fobflo.com/book. You can also ask a question anytime through the chat on this site.